You just met Steve

Three things I noticed

What stands out about Baan Thai Immigration Solutions

BTIS is a Bangkok immigration firm that handles Thai visas and work permits for foreigners settling in Thailand, and outbound visas for Thais heading to Australia, the US, Canada and the UK. A partner network covers tax, insurance, property and estate planning so clients can make Thailand home.

1. 01

   A full-service settlement model

   Visa work is the front door, but the partner network (tax, insurance, property, estate) turns one-off cases into long relationships.

   "Trusted Thai Immigration Lawyer" and a partner network for tax, insurance, property and estate planning listed on the homepage

2. 02

   Content is the engine

   A YouTube channel with 8.5k organic subscribers and weekly immigration videos feeds the inbound funnel alongside 300k THB a month in paid ads.

   8.5k subscribers, weekly uploads on Thai immigration topics

3. 03

   Fast growth, young company

   Registered in 2021, revenue has grown 55x in four years and 2025 was the first profitable year.

   Revenue 407k THB (2021) to 22.6M THB (2025); net profit +675k THB in 2025 after -1.8M in 2024

Worth celebrating

Four years of investment are paying off at once.

Swipe

• +76%revenue
  2024 to 2025

  Revenue up 76% in 2025, and the first profitable year

  Four years of investment turned into a 2.5M THB swing in net result. The question now is how to protect that margin while growth continues.

  Source: DBD DataWarehouse

  Show the numbers

  Year	Revenue	Net profit
  2021	407,192	-799,735
  2022	5,640,756	-5,856,129
  2023	6,489,139	-5,650,599
  2024	12,875,944	-1,815,444
  2025	22,614,435	674,599

• Revenue growth 2025

  +76%

  12.9M to 22.6M THB in one year

  Source: DBD DataWarehouse

• First profitable year

  +675K THB

  after a 1.8M THB loss in 2024, a 2.5M THB swing

  Source: DBD DataWarehouse

• Growth since founding

  55x

  revenue from 407K THB in 2021

  Source: DBD DataWarehouse

Where I would look first

Growth is real; the margin behind it is thin.

Swipe

• 1

  Thin net margin

  675K THB profit on 22.6M THB revenue is a 3% margin; one slow quarter erases it

  vs industry median pending (DBD)

  Source: DBD DataWarehouse

• 2

  Admin cost ratio

  Selling and admin expenses are 64% of revenue (14.4M of 22.6M THB)

  Source: DBD DataWarehouse

• 3

  Cost of goods rising faster than sales

  COGS up 161% against revenue up 76% in 2025

  Source: DBD DataWarehouse

• Performance

  Upside

  SEO

  Fair

  Accessibility

  Fair

  Best practices

  Fair

  Website check, on a phone

  Strong SEO foundation; mobile speed is the single biggest lever for the ad budget.

  Source: Google Lighthouse, mobile profile

• 

  Your homepage today

  • Mobile speed

    Slow on 4G; paid-ad visitors bounce before the page paints

  • SEO basics

  • Accessibility

  • HTTPS and best practices

    Mixed third-party scripts

If I joined

My first 90 days

1. 1

   Days 1-30

   Listen and learn

   Based on: Sales, legal and admin teams named on the site; 17 people

   • Map every client-facing process end to end
   • Sit with sales, legal and admin for a week each
   • Baseline the numbers: lead to case, case to cash
2. 2

   Days 31-60

   Quick wins

   Based on: Mobile performance 27; three separate tools across teams

   • Fix mobile speed before the next ad cycle
   • Automate the three slowest handoffs
   • One dashboard the whole team reads
3. 3

   Days 61-90

   Foundations

   Based on: Growth of 76% with a thin first profit

   • Playbooks so the next hire is productive in a week
   • Partner pipeline with shared targets
   • A quarterly plan the board can hold me to

How I would help

From what I saw to what I would do

1. Idea 1

   1. 1

      I noticed

      Mobile performance scores 27 while paid ads drive mobile traffic.

   2. 2

      Which means

      A share of the 300k THB monthly ad spend lands on a page that has not loaded yet.

   3. 3

      What I'd do

      I would fix the funnel before touching the budget, then re-base the spend on what converts.

   Proof: BTIS turnaround →

2. Idea 2

   1. 1

      I noticed

      Sales, legal and admin run on separate tools.

   2. 2

      Which means

      Handoffs are where cases stall and clients chase.

   3. 3

      What I'd do

      I would connect them in one CRM and ERP operating system with automated handoffs and one shared dashboard.

   Proof: CRM and ERP operating system →

3. Idea 3

   1. 1

      I noticed

      Organic video already outperforms most paid channels.

   2. 2

      Which means

      Content compounds; ads stop the day you stop paying.

   3. 3

      What I'd do

      I would double down on the channel that compounds and measure it properly.

Proof

Things I have built

• BTIS turnaround

  +76% revenue

  Joined as COO in 2025. Revenue up 76% and the company's first profitable year after four years of losses.

  operationsgrowthfinance

  Show the numbers

  Year	Revenue	Net profit
  2021	407,192	-799,735
  2022	5,640,756	-5,856,129
  2023	6,489,139	-5,650,599
  2024	12,875,944	-1,815,444
  2025	22,614,435	674,599

  Source: DBD DataWarehouse, Income Statement 2021-2025, data as of 12 Oct 2026

• Sales function from zero

  Recurring revenue

  Built the company's first sales function and the systems under it, turning one-off clients into recurring revenue.

  salesgrowthsystems

• CRM and ERP operating system

  Every team automated

  One pipeline from inquiry to signed engagement. Form fills, document collection, sales follow-ups and report generation automated across every team.

  automationcrmoperations

• Recurring cost elimination

  THB 2.1M/yr saved

  Identified and removed more than THB 175,000 a month of recurring costs, THB 2.1M a year, without cutting capability.

  financeoperations

• This page

  Built live

  Built from a photo of a business card by an AI pipeline I designed. Scraped, audited, written and published in minutes.

  aibuild